The Keyword Popularity score (also called Search Popularity score) is a figure that shows the popularity of a specific keyword (eg. "Cocktails") within the search-engine databases.

Top 40 Keyword Popularity Score (June 2009):
Cocktails

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Google search: Name +keyword:cocktail (Nominees)
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Google
Score
Cocktails
19.02 %Columbia
28.36 %Paradise
36.35 %Douglas
46.20 %Collins
56.05 %Flip
65.42 %Sour
74.55 %Gibson
84.28 %Panama
93.47 %Paris Hilton
103.33 %Caesar
112.72 %Orgasm
122.70 %Colombia
132.59 %Nixon
142.43 %20th Century
152.32 %Old Fashioned
162.22 %Screwdriver
172.10 %Dragonfly
181.98 %Montgomery
191.97 %Manhattan
201.96 %Martini
Google
Score
Cocktails
211.50 %Earthquake
221.34 %Punch
231.18 %Lorraine
241.17 %Gong
251.13 %TNT
261.12 %Godfather
271.05 %Churchill
281.03 %Fizz
291.02 %Joker
301.00 %Piņa Colada
310.97 %Alexander
320.96 %Hi-fi
330.93 %Tomate
340.90 %Bloody Mary
350.87 %Desi
360.86 %Kamikaze
370.84 %Mai-Tai
380.77 %Margarita
390.71 %Americano
400.62 %Greyhound
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